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Understand the Differences

See If 360 Is Worth It, Based On Your Goals

You'll understand the most relevant criteria for evaluating Google Analytics for each of these business objectives: 

  1. Content Publishing
  2. Branding
  3. Online Information & Support
  4. Lead Generation
  5. Ecommerce
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BFO (Be Found Online) is a Chicago-based digital marketing agency that delivers Organic Media, Paid Media, Local Search, and Digital Analytics solutions to medium-sized and enterprise-level businesses. Their mission is to keep clients at the forefront of online marketing, executing on industry best practices and innovating to stay ahead of what’s next. They maintain a culture of passionate, fun people who cultivate enduring client relationships based on accountability, inspired by creativity, and driven by analytics. Founded in 2009, Be Found Online is one of Inc. 5000's fastest growing companies in the U.S. since 2012.


Here's the chapter list. Don't miss out on these powerful insights.

Page 3: Why Read This Guide?

A Friendly Note From Steve Kozma, Digital Analytics Manager

Page 4: Main Differences Between 360 & Standard

Page 7: First, Evaluate Your Needs

Page 8: Content Publishing

Page 11: Branding


Page 14: Online Information & Support

Page 17: Lead Generation

Page 20: Ecommerce

Page 23: Wrapping it All Up


The Be Found Online team is stellar ... Across the BFO organization, we have found an extremely knowledgeable partner who also knows how to add fun and charisma to business. It is a pleasure working with this team.

Denise Chudy Founder, Chief Sales & Distribution Officer, Lotlinx

Working with Be Found Online has been a wonderful experience. From the beginning, everyone I've worked with has been smart, creative, and always willing to go above and beyond.

Erin Slucter Digital Marketing Officer, City Colleges of Chicago