7 SIMPLE STEPS TO RE-PURPOSE CONTENT FOR NEW BUYER PERSONAS

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Businesses in the financial services industry have a lot of content created to inform, educate and sell their products and services to new customers. While new content must be created to keep up with an ever-changing world, a lot of it can be simply repurposed to reach new audiences, even audiences with unique and diverse needs.

Download this whitepaper titled, “Target Buyer Personas with Repurposed Content for the Financial Services Industry,” to learn how to take current content and through a seven-step process and repurpose it to meet the needs of your specific buyer personas. Inside, you’ll also see how one bank did just that, plus:

Bullets:

  • How to refresh old content and make it new again
  • Why personalization is essential for financial services firms
  • The importance of a lead nurture workflow and how to build it
  • How to create an effective PDF offer
  • Landing page strategies to drive conversions

 

ABOUT BFO

BFO believes in empowering each other to do great things. We are an international team of digital marketing experts helping each other, our clients, and our communities grow. Founded in 2009 as a search agency, we've since grown tremendously. Our clients rely on us to consistently drive results through Search, Display, Content Marketing, Social Media and Analytics.

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