wednesday 20 FEBRUARY 2019
According to HubSpot’s 2018 State of Inbound Report, more than half of B2B companies (61%) struggle to generate traffic and leads.
The fact is that marketing has changed. Outbound Marketing methods – cold calls, unsolicited emails, TV advertisements – are quickly losing their effectiveness and in today's world, your website often meets your prospects before you do.
Taking this into account, ensuring your website is optimised to attract, engage and convert website visitors is essential. Search engine optimisation (SEO), content, calls-to-action and others all play a key role in the lead generation process.
In our webinar we spoke about website lead generation strategies, as well as how they can be leveraged and applied to your website.
In this webinar, we covered:
Sign up now to watch the webinar on-demand!
heAD OF maRKETING,